OpenAI introduced Intelligent UI for GPT-6, which generates responses using interactive elements like charts, forms, and buttons. The company has not disclosed the specific criteria for how brands are selected for inclusion in these components.
Intelligent UI is not available in the Pro effort mode, which currently utilizes GPT-6 Astra. OpenAI has not provided documentation on how sources are attributed when responses are presented through these interactive tools.
While structured metadata is used for ChatGPT Shopping, there is no evidence that these same mechanisms apply to Intelligent UI. OpenAI has not established specific requirements for websites to appear within these new interface elements.
Industry experts suggest optimizing commercial pages for clarity, including service areas and pricing logic, though no direct correlation between such changes and inclusion in Intelligent UI has been proven.
