According to Omdia research, global shipments of premium televisions, defined as models with an average selling price exceeding $1,000, are projected to grow by 9.3% in 2027. In contrast, the total global television market is expected to see a 1.0% decline in shipments during the same period.
North America is identified as a key growth region for premium TV shipments, with a forecasted year-on-year increase of 21.9% by 2027. Manufacturers are increasingly prioritizing high-value models to maintain profitability amid rising component costs and memory chip shortages, which disproportionately impact lower-margin entry-level devices.
Technological advancements, particularly the commercialization of RGB LED backlighting, are driving the transition toward premium segments by improving color gamut, dimming precision, and peak brightness. Omdia predicts that RGB LED backlighting will account for 49% of global premium TV revenue by 2030, while traditional LCD backlighting will drop to 2%.
To protect enterprise lifetime value and hardware margins, leading brands are shifting resources toward premium product portfolios. This strategic pivot is supported by the ability of higher-priced models to better absorb rising component costs compared to budget-friendly 65-inch LCD TVs, which often retail around $300.
