The retail price of the Nvidia GeForce RTX 5090 in Germany has surpassed €5,200, with some models reaching nearly €5,500. This represents a 73% increase over the initial January price of approximately €3,029. Current market prices for non-reference cards are now more than 2.5 times the official MSRP of €2,099.
Specific models like the INNO3D iCHILL Frostbite Pro are listed at €5,242.94, while MSI Ventus 3X OC units start above €5,249. Similar price surges have been observed in the United States, where retail costs have exceeded $5,000. Nvidia has not implemented measures to stabilize prices, limiting its involvement to occasional lottery-based sales of Founders Edition cards at MSRP.
Supply chain analysis attributes the price hike to a severe shortage and rising costs of GDDR7 memory. High demand for high-bandwidth memory in AI computing has created a structural imbalance, forcing AIC partners to pass increased BOM costs to consumers. Experts do not expect a price correction in the near future due to ongoing semiconductor shortages.
The RTX 5090, originally intended for enthusiasts and creators, is increasingly becoming a luxury item. Market trends confirm earlier industry predictions that the card would reach the $5,000 threshold by 2026. Global supply chain constraints continue to drive the premium pricing for this flagship hardware.
