Nvidia has launched a poster challenge for the game NBA 2K27, offering four custom RTX 5090 graphics cards as prizes. Participants are required to capture images or videos from the game using DLSS 5 technology on RTX 50 series hardware or via the GeForce NOW Ultimate cloud service. Entries must be shared on social media with the specific RTXPoster tag and mention the official Nvidia GeForce account.
The competition runs until December 31, with winners scheduled to be announced by the end of January 2027. Each prize card features a custom NBA 2K27 design and is valued by the company at $2 599. These units are part of a broader market context where the availability of high-end hardware remains a significant factor for consumers and analysts tracking the industry.
Market data indicates that the retail price of the RTX 5090 in the United States has exceeded $5 000, which is more than double the initial launch price of $1 999. Analysts attribute this ongoing price surge to a persistent shortage of GDDR7 memory, which continues to impact the entire GPU product line. Current trends show no signs of price stabilization for these components.
