Nvidia has officially discontinued the standard version of its Shield TV streaming device. The company cited rising industry-wide costs for components, specifically DRAM, as the primary reason for this strategic shift in its product lineup.
Simultaneously, the price of the Shield TV Pro model has increased by 50 percent. The device now retails for $299.99, which represents a $100 hike from its previous price point. These changes took effect globally on October 2.
The Shield TV Pro retains its original hardware specifications, including the Tegra X1 SoC with a 256-core GPU, 3GB of RAM, and 16GB of storage. It continues to support 4K HDR output, Dolby Vision, and AI-enhanced upscaling to 4K at 60 FPS.
Industry analysts, including those at Morgan Stanley, have noted that DDR4 prices are expected to rise by 50 percent in the third quarter. This trend is driven by memory manufacturers prioritizing production capacity for high-bandwidth memory, or HBM, over traditional DRAM.
Despite the lack of hardware updates, Nvidia remains committed to the platform by expanding the GeForce Now game library. The company continues to position the Shield TV Pro as a competitive solution for high-quality media playback and game streaming.
