Nio has launched its first Nio House in Macau in collaboration with authorized partner Guangdong Hongyue Automobile Group. The facility, located at Residencia Macau, serves as a hub for product showcases, user services, and community events.
The opening coincides with the start of local deliveries for the flagship ES9 SUV. Nio now offers its full multi-brand portfolio in the city, including vehicles from the Nio, Onvo, and Firefly brands.
The company's local infrastructure currently includes one Nio House, one Nio Space, and two battery swap stations. A third swap station is currently in the planning stage, though no specific timeline or location has been announced.
This expansion follows a shift in Nio's operating model toward a partner-led strategy. By working with the Hongyue Group, which has nearly 30 years of experience in the region, Nio aims to reduce direct sales costs and leverage existing local service capacities.
Macau represents a strategic market for Nio within the Greater Bay Area. While specific sales figures were not disclosed, the company reports that it consistently ranks among the top three brands in the local new energy vehicle market.