The gaming platform @games has introduced Games Names, a decentralized naming service built on the TON blockchain. These names are minted as NFTs, allowing owners to hold, transfer, or sell them. The service requires no renewal fees, with pricing starting at 1 GRAM.

Each NFT name functions as a persistent identifier for a shared gaming profile. The system utilizes soulbound tokens (SBTs) to record player achievements, such as victories or event participation. Unlike traditional wallet-bound tokens, these SBTs are linked directly to the NFT name.

This architecture ensures that when a user transfers or sells their NFT name, the entire gaming history and accumulated rewards move with it to the new wallet. Individual achievements cannot be separated from the name, preserving the profile's integrity.

The @games platform, which operates within the Telegram ecosystem, recently highlighted its branding efforts. The company's logo was designed by Art. Lebedev Studio, and the specific name '@games' was acquired for $125 000, a transaction verifiable on the TON blockchain explorer.