NetApp is pivoting its business strategy toward Intelligent Data Infrastructure to attract new buyers focused on artificial intelligence. The company has spent three years developing this approach, which now serves as its primary organizational framework for innovation and customer engagement.
The company reported a 50% year-over-year increase in website traffic from new users following recent keynote announcements. These visitors often hold roles such as chief data officer, signaling a shift in the company's target audience toward data-focused leadership.
During the NetApp INSIGHT event, the company introduced NetApp Novus, a new storage architecture designed to support large GPU environments. CEO George Kurian stated that the platform aims to facilitate production AI by accessing data across various existing environments.
NetApp emphasizes that its platform avoids vendor lock-in by allowing customers to activate their data regardless of where it is stored. The company positions its legacy in storage as a foundation for managing data access and activation in the evolving AI era.
