National Media Group has completed a deal to acquire a stake in the company that owns the Lime ticketing and access control system. This acquisition is part of the holding's broader strategy to transition from a traditional media business into an integrated information and entertainment ecosystem.
The Lime platform has been operating for over 10 years, providing automation services for amusement parks, water parks, and thermal complexes. Its functionality includes managing online and box office sales, booking systems, flexible pricing, visitor access control, loyalty programs, and reporting tools.
Following the transaction, the current management team will retain operational control over the platform. Lime will be integrated into the offline entertainment division of the National Media Group to further develop its service offerings within the sector.
