Microsoft has launched a limited-time trade-in promotion in the United States and Canada, targeting current Apple MacBook Pro users. The campaign encourages customers to switch to the new Surface Laptop Ultra by offering a significant financial incentive.

Participants in the program can receive an additional bonus of up to $1,000 when trading in their existing MacBook Pro devices. This offer is available exclusively through the official Microsoft online stores in the two specified regions.

The promotional bonus is designed to be applied on top of the standard trade-in value for the old hardware. Microsoft has partnered with Teladvance to manage the device recycling and valuation process, requiring users to verify their specific trade-in amount through the partner's platform.