McLaren is shifting its strategy to expand beyond traditional supercars, with plans to launch at least one new model annually through 2028. Dealers have recently previewed upcoming vehicles that aim to broaden the brand's market scope.

The company is developing an SUV, internally codenamed P47, expected to debut in 2028. It will feature four doors, five seats, and 24-inch wheels, with a size reportedly exceeding the Porsche Cayenne Turbo GT.

A new mid-engined hybrid supercar, designated P34, is scheduled for release in 2027 with a starting price of $313,000. It will utilize a twin-turbo V6 hybrid powertrain producing 810 hp and 1,085 Nm of torque.

McLaren aims to sell 1,000 units of the P34 supercar in its first year. Additionally, the manufacturer is exploring a practical 2+2 gran tourer model to compete in the luxury GT segment.