Maxim Zaykov has been appointed as the new CEO of SberMobile. His primary objective is to develop a three-year strategy for the company, focusing on growth opportunities within both B2B and B2C segments.
Zaykov brings over 18 years of experience in the telecommunications industry. Prior to this appointment, he served as Vice President for Corporate Business at Beeline, where he oversaw B2B development, digital transformation, and the launch of new partnership solutions.
The company aims to strengthen its integration within the Sber ecosystem. The new strategy involves transitioning from a traditional MVNO model to a broader telecommunications business, leveraging cross-product scenarios to increase customer lifetime value.
SberMobile plans to expand its presence by creating new products for the telecommunications market. The company intends to utilize its technological capabilities and the scale of the Sber ecosystem to enhance the digital experience for its clients.
