During the summer of 2026, the Mail Cloud service generated 796 million user stories based on photos and videos. Travel-related content saw a 15% increase in popularity compared to other categories. August marked the peak of activity, with 291 million stories created, representing a 6.2% growth year-over-year.
The most popular feature was the 'Your Collection' category, which accounted for 37% of all generated stories. 'City Trips' followed with 21%, while 'Family Stories' took third place with 18%. These collections are curated by the service's ML models to highlight user memories.
Users uploaded over 5.4 billion files to the platform throughout the summer. Moscow and Saint Petersburg led in activity, while Novosibirsk and Yekaterinburg contributed 14% and 11% of total uploads, respectively. Viktor Petrishchev, head of the Mail Cloud product division, noted the importance of these tools for managing and revisiting digital content.
