Maextro, a joint venture between Huawei and Anhui Jianghuai Automobile Group (JAC), is reportedly considering the launch of a new sub-brand dedicated to SUVs. This initiative aims to broaden the company's existing product range, which currently includes the S800 sedan and the V680 and V800 MPVs.
According to reports, vehicles under the potential new sub-brand may be priced between ¥400 000 and ¥500 000. This pricing strategy would position the new models below the starting price of the V680, which launched at ¥648 000. The S800 sedan, released in May 2025, currently starts at ¥728 000.
The company is also exploring a separate collaboration involving Stellantis and its Maserati brand. JAC confirmed in a September 30 filing that discussions regarding potential cooperation with Huawei and Stellantis have taken place, though no legally binding agreement has been finalized. Reports suggest this project could involve two battery-electric models.
Maextro operates as the premium brand within Huawei's Harmony Intelligent Mobility Alliance (HIMA). While the brand continues to expand, it has recently faced scrutiny following reports of brake pedal bracket failures during emergency testing of the V800 model, which contributed to a decline in JAC share prices.
