In the third quarter of 2026, global shipments of 32-inch TV panels reached approximately 11.3 million units, securing a 19% market share. Despite maintaining the top position, this segment experienced a significant annual decline of 28.3%, with its market share dropping by 5.8 percentage points.
For the first time in several years, 55-inch panels moved into second place with 10.5 million units shipped, a 3.2% increase year-over-year, capturing 17.6% of the market. Meanwhile, 43-inch models fell to third place with 10.3 million units, marking a 9.9% decrease compared to previous periods.
The market shows a clear shift toward larger screens, with growth reported in the 65, 75, and 85-inch segments, which saw increases of 13.9%, 14.6%, and 32.2% respectively. The category of panels 98 inches and larger is expanding rapidly, with 600,000 units shipped in the third quarter, up 20.2% year-over-year.
Total shipments for panels 98 inches and larger reached 1.8 million units during the first nine months of 2026, representing a 32.3% growth rate. These figures from Lotoo Technology highlight the changing preferences in the global television panel market.
