Tadej Pogačar, global brand ambassador for KuCoin, secured his fifth Tour de France title on July 26, 2026. Following this victory, he hosted the 2026 Pogi Challenge in Komenda, Slovenia, from July 31 to August 2. The event included professional races, family activities, and recreational cycling, while raising funds for children and young people facing serious illnesses.
KuCoin supports the Pogi Challenge as part of its corporate responsibility strategy. The company emphasizes long-term commitment over one-off initiatives. This approach aligns with its internal business practices, which focus on security, transparency, and user protection.
In 2025, KuCoin launched its $2 billion Trust Project to enhance security infrastructure and compliance. By the first half of 2026, the company had published Proof of Reserves for 44 consecutive months and completed 14 independent audits by Hacken. It has also obtained SOC 2 Type II, ISO/IEC 27001:2022, and ISO 22301 certifications.
