Apple introduced the iPhone 18 Pro series during its autumn 2026 event. The iPhone 18 Pro starts at ¥9999, while the iPhone 18 Pro Max is priced from ¥10999. Pre-orders open at 8 PM today, with official sales beginning on September 18.
JD.com has opened reservations via its official Apple flagship store. Customers participating in the trade-in program for the new iPhone 18 Pro series can receive subsidies of up to ¥900. Additionally, the platform offers limited 24-month interest-free installment coupons.
The retailer also announced trade-in incentives for other devices. Users purchasing the Apple Watch S12 can get up to ¥800 in combined subsidies, while AirPods 5 trade-ins qualify for up to ¥220 in subsidies and 6-month interest-free coupons.
Users who previously secured early-bird tickets for Apple products through JD.com can now redeem their status. These customers are eligible for a ¥500 trade-in subsidy and receive complimentary AppleCare Services when purchasing the new devices.
