Jaguar is preparing to expand its electric vehicle lineup following the launch of the Type 01, a four-door GT. Managing director Rawdon Glover confirmed that future models will adopt the design language introduced by the Type 01, which aims to position the brand in a premium segment above competitors like Audi and BMW.
While executives have not provided specific details on the next vehicle, hints suggest a crossover-style model. The company intends to offer a diverse portfolio, with subsequent models focusing on increased practicality for different consumer segments. A third vehicle, potentially a large sedan, is also planned for the future.
The automaker plans to debut its second electric model after the start of Type 01 deliveries, which are expected by the end of 2027. This timeline points to a potential reveal in 2028. Jaguar is shifting its business strategy away from high-volume sales to focus on profitable, low-volume electric vehicles.
This strategic pivot aims to reposition the brand and move away from its previous attempts to compete with mainstream luxury manufacturers like Mercedes-Benz and Lexus. The company is targeting a specific demographic of affluent buyers, prioritizing a unique brand experience over mass-market presence.
