The iPhone 18 Pro series launched on September 18, with retail stores reporting no immediate stock for non-preordered units. Customers ordering now face delivery wait times until late October, with official website estimates for the iPhone 18 Pro Max set for October 20.
Reseller premiums for the iPhone 18 Pro Max are significantly lower than last year, ranging from ¥400 to ¥500. In comparison, the iPhone 17 Pro Max saw premiums of ¥600 to ¥800. Resellers attribute this decline to higher official pricing, as the 1TB model is now over ¥3,000 more expensive than the 512GB version.
Market demand for the standard iPhone 18 Pro remains weak, with some resellers refusing to purchase the model or offering premiums as low as ¥50. Some units have even traded below the official retail price on e-commerce platforms like Pinduoduo, where the 256GB version is available for ¥9,099.
Official pricing for the iPhone 18 Pro starts at ¥9,999, which is ¥1,000 higher than the previous generation. The 1TB configuration reaches ¥15,499, representing a ¥2,500 increase. The iPhone 18 Pro Max starts at ¥10,999, with price hikes ranging from ¥1,000 to ¥3,500 depending on the storage capacity.
Apple is set to release its first foldable smartphone, the iPhone Duo, on October 23, with prices ranging from ¥15,999 to ¥26,499. While early secondary market listings for pre-order services saw premiums up to ¥5,000, these prices have since dropped to below ¥1,000.
