Insta360 has opened its first flagship store in New York City, marking a strategic push into the U.S. market. The company currently generates 30% to 40% of its total revenue from American sales. Co-founder Max Richter noted that the U.S. remains a high-potential region due to its influencer economy and outdoor sports community.
The expansion comes as the U.S. government increases restrictions on DJI, a major competitor in the drone and handheld camera sector. The FCC has blocked new DJI products from authorization under the 2024 National Defense Authorization Act, while Insta360 continues to register new devices. In the handheld camera market, DJI holds a 73% global share compared to Insta360’s 20%.
Insta360 has also entered the drone market through an independent brand called Antigravity, launched in 2025. The brand’s A1 drone received FCC approval before new import rules took effect. CEO Michael Shabun stated that the company plans to shift manufacturing from Asia to the U.S. in the coming years and stores all American user data locally.
Financial performance for Insta360 has faced pressure recently, with net profit falling by 94% in the first half of 2026 compared to the previous year, partly due to rising memory chip costs. Despite this, the company is gaining traction among former DJI users who cite the availability of Insta360 products in retail stores as a primary reason for switching.
