In India, consumers can purchase the new iPhone 18 Pro and Pro Max via quick-commerce apps like Blinkit, Zepto, Swiggy Instamart, and BigBasket. These platforms deliver the devices to customers in approximately 10 minutes, bypassing traditional retail queues or multi-day shipping waits.
The quick-commerce sector in India reached $9 billion in the first half of 2026. The number of monthly users on these platforms has grown to over 60 million, compared to 8 million three years ago. Analysts from Google and Deloitte project the market could reach $50 billion by 2030, with non-food items representing 45% of total spending.
Launch-day demand proved significant, with BigBasket delivering over 300 units in the first hour. Bengaluru and Delhi emerged as the top regions for orders on Instamart, where the 256 GB Burgundy iPhone 18 Pro model accounted for nearly one-third of sales. Despite this, availability became inconsistent across various locations within hours.
Industry experts note that while quick commerce serves as a marketing tool for new device releases, it is not yet a primary sales channel for smartphones. Analysts from Counterpoint Research and IDC suggest that the model currently functions as an early proof of concept for premium electronics, driven by consumer trust in platforms used for daily essentials.
