Hyundai Motor Company has entered into a multi-year partnership with the UEFA Champions League, becoming its Official Automotive Partner starting with the 2026/27 season. The company intends to use this platform to promote its electric vehicle lineup in Europe.
The partnership's opening statement is the all-electric IONIQ 3, a compact hatchback designed specifically for European customers. The model debuted at Milan Design Week and began production at the İzmit plant in August. It is the first of five major new models Hyundai will launch in Europe during the 2026/27 season.
The IONIQ 3 features an Aero Hatch typology for efficiency, with a drag coefficient of 0.263 Cd and a WLTP range of up to 497 km. The vehicle includes a 14.6-inch display with the PLEOS Connect infotainment system and 441 liters of trunk volume.
