Huawei has officially introduced its new sub-brand, OSTA, by launching a dedicated social media account. The brand, marketed as OSTA Xingmang, aims to focus on design innovation and technological connectivity. The official debut of the brand is scheduled for November 20 at 14:30 during the Harmony Intelligent Mobility event.
The upcoming product lineup is expected to feature the OSTA O1 and OSTA O1 Pro models. The O1 Pro model is reported to include a 6.39-inch 1.5K LTPS flat display with a 16:9.5 aspect ratio and 1.05 mm bezels. It will be powered by a Kirin 9-series processor and offer configurations up to 16GB of RAM and 1TB of storage.
The OSTA O1 Pro will be available in three colors: Starry Black, Nebula White, and Xingmang Purple. Distribution will occur through both online and offline channels, utilizing Huawei’s existing retail network. Initial stock will be limited, with the 16GB high-end variant restricted to online sales, while the 12GB version will be available across all channels.
