Huawei Board Member and Terminal BG CEO He Gang announced that the Huawei XMAGE Awards ceremony and 10th-anniversary exhibition, titled Warm Symbiosis, will take place in Paris at the Grand Palais from November 11 to 15.
The branding has evolved through three stages since 2017, starting with Next-Image, transitioning to the independent XMAGE brand in 2022, and recently becoming Huawei Ruiying XMAGE. The letter X remains a constant, symbolizing the pursuit of unknown possibilities in mobile photography.
The new Huawei Ruiying XMAGE brand aims to transition from a technology-focused entity to a global cultural brand. This initiative was officially announced by Yu Chengdong, Huawei's Executive Director and Chairman of the Terminal BG, on October 1.
During the October 1 launch event, the company introduced the Ruiying Z10 modular camera for the Mate 90 Pro Max Collector's Edition. The standalone module is priced at ¥5999, while the full smartphone bundle costs ¥19499.
The Z10 module features a 1-inch 50Mp sensor and a 6-group 16-element optical lens system. It supports 10x continuous optical zoom ranging from 24mm to 240mm with an aperture of F2.0-4.5, utilizing the HyperClick mount for integration with the phone.
