Huawei maintained its leadership in the global smartwatch market in Q2 2026, capturing a record 21.8% market share. While the overall market saw a 4% year-on-year decline in shipments, Huawei's volume grew by 1%.
Apple experienced the fastest growth among the top five brands, with shipments increasing by 14% year-on-year. This brought Apple's global market share to 20.1%. Over 80% of Apple's shipments in the period were driven by the Apple Watch Series 11 and Watch SE 3 models.
In China, Apple showed the fastest quarterly growth among the top five brands, signaling a recovery from the последние last year's second-quarter slump. Growth in the Chinese market was also supported by a consumer electronics subsidy program.
The remaining top players saw mixed results. Imoo held a 7.8% share with a 3% shipment decline, while Garmin's shipments rose by 11%, resulting in a 5.6% share. Conversely, Xiaomi's shipments plummeted by 38%, reducing its market share to 6.1%.
