Honor has officially launched its Magic9 series, which includes the Magic9 Pro Max, Magic9, and Magic9 Super Edition models. The starting price for the new lineup is set at ¥4499.
Sales performance for the series has been strong, with the company reporting a 194% increase in online platform sales within the first 30 minutes compared to the previous generation.
Within one hour of the official launch, total sales across all platforms grew by 208% year-on-year. This growth follows the company's recent efforts to balance rising component costs.
CEO Li Jian noted that the industry is currently facing significant pressure due to surging memory prices and overall production costs. He stated that Honor is working to minimize the impact of these price hikes on consumers.
The company is focusing on internal efficiency improvements and cost-cutting measures to manage these financial challenges. The leadership emphasizes that these strategies are intended to maintain competitiveness.
