Hisense has released its new C3 series of 4K projectors, which debuted at IFA 2026. The lineup consists of the C3 Pro, C3 Ultra, and C3 Ultra Max models, with pricing ranging from $2500 to $4000. All devices utilize an RGB laser system and support image projection up to 300 inches, or 7.62 meters.
The projectors deliver a resolution of 3840 x 2160 pixels and cover 118% of the BT.2020 color space. They feature Dolby Vision and IMAX Enhanced support, with a contrast ratio of 5000:1. Users benefit from a rotating mechanism for projection adjustment, alongside automated focus, keystone correction, and screen fitting tools.
Each model includes a 56W 2.1-channel audio system tuned by Devialet. The C3 Pro offers 3000 ANSI lumens and a 1.6x optical zoom. The C3 Ultra, priced at $3000, increases brightness to 4000 ANSI lumens using a four-chip laser architecture. The C3 Ultra Max flagship reaches 5000 ANSI lumens and features a 2x optical zoom lens.
The new projector series is currently available for purchase in the United States. Customers can acquire the devices through the official Hisense online store, as well as via major retail platforms including Amazon and Best Buy.
