Asus is planning to increase prices for RTX 5070 graphics cards by ¥150–300 ($22–45). Gigabyte has already raised the price of the RTX 5060 Ti 16GB model by ¥200 ($30).

AMD has also implemented price hikes for several models. The RX 9070 XT has become more expensive by ¥200 ($30), while the RX 9060 XT (16GB and 8GB versions) has increased by up to ¥250 ($38). The RX 7650 GRE price has risen by ¥400 ($60).

According to 3D Center, Nvidia is not reducing the production of 4nm Blackwell (GB20x series) GPUs, but is redirecting existing stocks to the professional segment to achieve higher margins. This shift is expected to cause a shortage of chips for new GeForce gaming cards, leading to further price increases.

Nvidia's data center division has generated $89 billion in revenue last quarter. Additionally, the company has announced plans to acquire the AI development platform Hugging Face for $13 billion.