Google has officially launched the Pixel Tag, a tracking device priced at $29.99. The product, which was first announced in August, is designed to help Android users locate personal items through the Find Hub app. It utilizes both Bluetooth and ultra-wideband technology to provide precise directional guidance for finding misplaced belongings.

The device features a slim, oval design measuring 1.1 inches in width and 0.2 inches in thickness. It includes a physical button and a built-in speaker capable of reaching 80 decibels. Unlike some competitors, the Pixel Tag does not feature NFC, relying instead on Google’s global network of over one billion Android devices to track items that are out of range.

Users can share the location of a tag with up to 10 people via the Find Hub app. When set to Lost mode, the device can display contact details, including an email address and phone number. The tag is powered by a user-replaceable CR2032 coin cell battery, which is rated for up to one year of usage.

Constructed from stainless steel, the Pixel Tag offers IP67 water and dust resistance, allowing it to be submerged in up to 1 meter of water for 30 minutes. It is compatible with devices running Android 9 or newer via Fast Pair. The tracker is available in silver and pale green, with a four-pack option priced at $99.99.