General Motors is planning to reintroduce hybrid vehicles to its lineup to meet evolving customer demand. Mike Anderson, the company's vice president of propulsion engineering, confirmed that hybrids are now part of the manufacturer's strategy, despite a continued long-term focus on all-electric vehicles.
While specific models were not disclosed, the company aims to target segments with mass appeal. CEO Mary Barra previously mentioned that development of several hybrid models is underway, with potential market entry as early as next year. Currently, the only hybrid in the GM portfolio is the Corvette.
The decision follows a period where competitors reported significant growth in hybrid sales. In the third quarter, Toyota saw a 28.5 percent increase in electrified model sales, while Hyundai's hybrid sales rose 35 percent. Honda recorded its best quarter for hybrids with over 106 000 units sold.
Ford also experienced strong demand for its electrified pickups, with third-quarter sales of the Maverick Hybrid increasing by 59.6 percent. GM previously exited the mass-market hybrid segment after 2019, shifting its focus toward battery-electric vehicles in 2021.
