Fujifilm has introduced the Instax Square 2, an analog instant camera designed for square-format photography. The device features a streamlined body, an optical viewfinder, and a selfie mirror. It will be available for purchase in October at a price of $119.95.

The camera includes a physical switch to toggle between two color filters: a warm mode for golden tones and a cool mode for bluish hues. Users can adjust focus using a rotating ring on the lens, which offers macro, standard, and landscape modes, covering distances from 0.3 meters to infinity.

The device is equipped with automatic exposure detection and an adjustable xenon flash system. It will be released in three color options: Slate Blue, Brick Red, and Misty White.

Alongside the camera, Fujifilm launched the Soft Haze film. This new paper type produces images with reduced saturation and contrast, featuring soft shadows and glowing highlights. A single pack containing ten sheets is priced at $18.99.