Ford reported a significant decline in its US electric vehicle sales during the third quarter, which plummeted by 80% to 6,047 units. Total electrified vehicle sales, encompassing both hybrids and EVs, fell by 41.3% to 50,355 units. Overall, the company sold just under 510,000 vehicles in the US, marking a 6.6% decrease.
Specific model performance showed sharp declines: F-150 Lightning sales dropped 97% to 289 units, while Mustang Mach-E sales fell 72.4% to 5,574 units. E-Transit van sales decreased by 57% to 184 units. The company attributed part of the market shift to the expiration of the federal $7,500 tax credit in September 2025.
To counter the downturn, Ford plans to launch the Fathom electric pickup in early 2027. The vehicle will be built on the new Universal Electric Vehicle platform at the Louisville Assembly Plant. The company aims to sell 100,000 units in the first year of production, with a starting price of $28,350, or under $30,000 including delivery fees.
CEO Jim Farley acknowledged the challenges of scaling production for the new model. Meanwhile, the company continues to support existing inventory, extending the Power Promise program for 2026 Mustang Mach-E buyers, which offers a free home charger with installation or a $1,500 cash bonus.
