Fix Price Group PLC has launched a partnership with the Glovo marketplace in Serbia, providing access to its products for 520,000 active platform users. The retailer is currently the exclusive seller on the marketplace in the home goods, decor, and clothing categories.
The service is available in three Serbian cities: Belgrade, Novi Sad, and Pancevo. Customers can receive orders via Glovo couriers in as little as 20 minutes. Delivery costs average RSD 250, though it is free for Glovo Prime subscribers.
Fix Price entered the Serbian market in August 2026 and has opened 10 stores in less than a month. The network currently operates six locations in Belgrade, three in Novi Sad, and one in Pancevo. The company plans to launch a loyalty program in the country.
Beyond Serbia, the Fix Price network operates in Kazakhstan, Belarus, Armenia, the UAE, and Uzbekistan. This new partnership aims to provide an additional sales channel and reach a broader customer base through the existing marketplace infrastructure.
