A study by Avito Promo and Avito Tovary, involving 10,000 Russian residents, reveals that 54% of current and aspiring entrepreneurs rely on data for business decisions. Among the respondents, 11% are already business owners, 13% plan to start within 2–3 years, and 33% express future interest in entrepreneurship.
Retail is the most popular sector at 11%, followed by IT, digital products, beauty, and wellness at 9% each. Construction, real estate, education, and manufacturing each account for 7%, while agriculture represents 6%. Entrepreneurs primarily analyze expenses, profits, demand, sales, and revenue to guide their operations.
When using data, 39% of entrepreneurs set prices, 36% identify customer acquisition channels, and 32% determine product offerings. For promotion, 42% prefer e-commerce platforms, 24% use targeted social media ads, and 21% utilize offline advertising. Additionally, 15% of entrepreneurs do not run any advertising campaigns.
Regarding professional support, 14% of respondents work with agencies permanently, while 24% hire contractors for specific projects. Another 27% plan to seek external help in the future, 13% handle tasks internally, and 23% manage business operations independently.