Creative has launched the B3 gaming soundbar on JD.com. The device features integrated RGB lighting and a built-in omnidirectional noise-canceling microphone designed for gaming communication. It is powered by a Mountain View DSP chip and supports Bluetooth 6.0 connectivity.

The soundbar measures 420mm by 87mm by 87.4mm and weighs approximately 1.2kg. It utilizes a symmetrical two-way acoustic structure, incorporating two 58mm bass drivers and two 40mm tweeters. The system delivers a peak power output of 20W.

Users can adjust volume, lighting effects, and operating modes via a central control ball that combines rotary and touch functionality. The device offers four EQ presets: gaming, music, cinema, and 7.1 surround sound.

Connectivity options include USB-C, optical, and AUX ports, alongside Bluetooth 6.0. The soundbar is currently listed with a retail price of ¥429, while the initial launch price is set at ¥339.