Coinbase is expanding its services for retail investors in the United States by allowing them to participate in IPO share allocations directly through its mobile application. The platform will debut this feature with the upcoming Nasdaq listing of Oura, the manufacturer of smart rings.

Oura plans to offer 50 million shares at an estimated price range of $40 to $44 per share under the ticker symbol OURA. Eligible U.S. customers can submit a Conditional Offer to Buy via the Coinbase app after the price range is officially published, provided they complete a mandatory FINRA questionnaire.

The allocation process does not guarantee that every request will be fulfilled, as shares are distributed based on demand and availability from underwriters. Users have the flexibility to revise or cancel their orders while the order book remains open, and shares are settled at the final IPO price.

Coinbase has implemented an algorithm that prioritizes long-term investors. Users who sell their allocated shares within the first 30 days may face restrictions on future IPO participation for 60 days, and repeat sellers may receive smaller or less frequent allocations in the future.

This initiative is part of a broader strategy to transform Coinbase into an Everything Exchange. The company is actively diversifying beyond digital assets by pursuing stock trading, perpetual futures tied to major equities like Apple and Tesla, and expanding its presence in the UK and Canada markets.