Alexey Pershin started his new role on September 3, 2026. His primary objectives include driving the company's strategic development, expanding the customer base—specifically targeting young drivers—and increasing overall revenue.
Previously, Pershin served as the Director of Growth and later as a Product Leader at SberPrime. During his tenure, he increased the number of active subscribers by 2.5 times and grew annual revenue by 4.5 times, while increasing ARPU by 80%.
His professional background also includes leadership roles in growth and development services at Yandex Plus and Yandex Market. He holds a degree in Applied Informatics and IT Management from the Moscow Aviation Institute.