Chinese regulatory authorities have introduced new guidelines for domestic automakers conducting business abroad. The move follows a significant increase in vehicle exports by Chinese brands in recent months, driven by intense domestic competition and overcapacity.
The new rules mandate that companies base their pricing strategies on actual costs and market conditions. Automakers are instructed to avoid frequent or steep price adjustments and to refrain from using pricing tactics that could be perceived as providing unfair competitive advantages.
Marketing practices are also under stricter scrutiny. Companies must provide truthful information and avoid misleading advertising to protect the reputation of Chinese automotive brands in international markets. The guidelines emphasize adherence to local labor laws and antitrust regulations.
The Ministry of Commerce stated that these measures aim to ensure the rational and orderly development of cross-border supply chains. The policy is designed to support the long-term international growth of the industry, which is currently led by companies such as BYD.