The platform has introduced a new brand identity, including a updated logo and a mascot named BENIE. This rollout is currently visible across the exchange's website, mobile application, and social media channels. The rebranding is accompanied by a new corporate statement: MARKET FLOWS. WE FOCUS.
Bitbase 2.0 will be implemented in three distinct phases. The first stage, launched today, focuses on the brand identity. Subsequent stages will introduce changes to the product experience, including the user interface and overall journey, followed by a shift in how users engage with the platform.
During its previous operational stage, Bitbase established a suite of services including spot and futures trading, TradFi, and Earn products for individual and institutional clients. The exchange maintains registration as a Money Services Business with FinCEN in the United States and as a Digital Currency Exchange with AUSTRAC in Australia.
The exchange continues to provide monthly proof of reserves. Custody security for the platform is supported by Fireblocks. According to Chief Business Officer Nicholas Lo, the brand upgrade serves as the foundation for all upcoming product and user participation changes.
