The digital platform Binrobi has released data on its user base, which spans over 50 Russian regions. As of October 2026, 58% of users reside outside of Moscow and Saint Petersburg. The platform provides access to communication and internet services in exchange for user attention.
The core audience consists of adults aged 35–44, accounting for 30% of total users. Other significant groups include those aged 25–34 at 27% and 45–54 at 20%. Users aged 18–24 make up 14%, while those over 55 represent 9%.
On average, users spend 2.5 to 3 hours daily on the platform. Data from September and October 2026 indicates that Binrobi users are 3.5 times more interested in financial topics than the average Russian internet user, with high engagement in fashion, beauty, and health sectors.
Regional distribution shows 42% of users in Moscow and the Moscow region, 13% in Saint Petersburg and the Leningrad region, 5% in Krasnodar Krai, and 4% each in the Nizhny Novgorod and Sverdlovsk regions. The platform is seeing rapid growth in major cities like Yekaterinburg and Kazan.
Binrobi CEO Alexander Moiseev stated that the company plans to expand its service offerings and introduce new digital scenarios for users in the coming months, focusing on providing more content and applications.
