Binance has launched a new wealth management service providing access to 11 US-listed exchange-traded funds. These financial products focus on short-term US Treasurys and investment-grade bonds, expanding the platform's traditional finance offerings.

The Binance Earn service categorizes these ETFs into cash management, steady income, and yield enhancement products. Investment horizons for these options range from less than six months to more than a year, allowing users to select products based on their specific financial goals.

Users can place orders directly through the Binance Earn interface. Purchases are processed via the exchange's stock trading service, where investors receive economic benefits such as price movements and cash distributions from the underlying assets.

The service utilizes a partnership model where Binance provides the interface, while Nest Trading routes orders to Alpaca Securities. Alpaca Securities executes the trades and holds the actual ETF shares, ensuring assets remain within conventional brokerage infrastructure.

This initiative follows the recent expansion of Binance's TradFi business. Earlier this month, the exchange introduced physically settled options on over 1,000 US stocks and ETFs, adding to its existing portfolio of more than 7,000 stocks and ETFs.