The Belarusian automotive manufacturer Belgee is preparing to introduce a third brand to its portfolio. Natalia Kharkova, Deputy Director for Marketing and Sales, announced the plans during the opening of a new Geely dealership in Minsk. The company is currently conducting preparatory work to define the positioning and model lineup for the new addition.
The official details regarding the strategy and the specific brand identity are scheduled for release in early 2027. Management stated that the current two-brand structure is no longer sufficient to cover the market segments they intend to reach. The expansion aims to provide products tailored to a broader range of consumer needs.
Belgee currently manages the Belgee and Geely brands. Since September 2026, the company has held exclusive rights for the import, sales, and service of Geely vehicles in Belarus. The current lineup spans from budget-friendly sedans and crossovers, such as the Belgee X50, to premium models like the Geely Monjaro, alongside the electric Geely EX2.
