Beeline is launching a project to equip phygital centers across 23 Russian regions by the end of 2026. The initiative, conducted under a contract with the Ministry of Sports, involves installing hardware and software complexes within existing sports facilities. Beeline will manage the technical setup, equipment installation, and high-speed internet connectivity, prioritizing domestic technological solutions.
The new facilities will be located in the Arkhangelsk, Bryansk, Volgograd, Voronezh, Kirov, Kursk, Leningrad, Moscow, Nizhny Novgorod, Omsk, Rostov, Ryazan, Sverdlovsk, Tambov, Tula, and Chelyabinsk regions. Additional sites are planned for the republics of Buryatia, Kabardino-Balkaria, Karachay-Cherkessia, Tatarstan, and Udmurtia, as well as the Perm Territory and the Yamalo-Nenets Autonomous Okrug.
The centers will feature gaming PCs, consoles, VR and AR equipment, racing simulators, laser tag gear, and drone racing kits. Specialized software will track user activity and performance metrics. These spaces are designed to integrate traditional physical training with esports, allowing users to switch between physical exercise and digital gaming environments.
Beeline is currently involved in other phygital infrastructure projects, including the construction of modular centers in Strezhevoy, Tomsk Region, and Artem, Primorsky Krai. The company is also participating in the development of a phygital center in Kaliningrad.
