Beats, an Apple subsidiary, has unveiled the Beats 360, its new flagship over-ear headphones. The device features modular components, allowing users to swap ear cushions and headband covers to customize colors and materials. The headphones are built with 80 percent recycled plastic and use 100 percent recycled rare-earth elements in their magnets.
The headphones include active noise cancellation, which is 1.75 times more effective than the Beats Studio Pro model. They also offer transparency mode, adaptive EQ, and Personalized Spatial Audio, which tracks head movement using built-in sensors. The system utilizes nine MEMS microphones for noise cancellation and voice capture.
Beats 360 supports Bluetooth 5.3 and integrates with both Apple and Android ecosystems. The battery provides up to 32 hours of playback. A five-minute charge via USB-C offers one hour of usage. The device is rated IPX4 for sweat and water resistance and features a foldable design for portability.
The headphones are available for order now at a price of $350, with retail availability starting September 24. Customers can purchase additional accessory kits for a limited time at a promotional price of $9.99, down from the standard price of $49.99.
