Creative agency BBDO has implemented the External Threat Management (ETM) platform from Cicada8. The solution provides continuous monitoring of the agency's external IT perimeter to minimize data leak risks and protect the supply chain.

The platform functions as an external observer, identifying vulnerabilities, configuration errors, and insecure services. It also performs external penetration testing to evaluate the effectiveness of existing information security systems.

Cicada8 ETM monitors the darknet for mentions of the brand, compromised employee credentials, and infrastructure access sales. It also tracks negative media and social network mentions to protect the agency's reputation.

According to Cicada8 research, only 32% of media industry companies maintain an acceptable security level, while 2% reach an excellent rating. Data leaks affect 88% of firms in the sector, and 14% have critical external vulnerabilities.