On October 9, 2026, Barclays analyst Nik Cremo reaffirmed an Overweight rating for Strategy Inc. (MSTR) and raised the 12-month price target to $175 from $160. This new target suggests a potential upside of 15–16% based on recent trading levels between $151 and $158.
Barclays now classifies Strategy within the US payments and fintech sector, drawing comparisons to Visa and Mastercard. This shift moves away from viewing the company solely as a Bitcoin proxy, despite its treasury holding of approximately 845,000 BTC.
The company reported second-quarter revenue of approximately $122.4 million, reflecting a 7% increase year-over-year. Net losses for the period were impacted by unrealized fluctuations in the value of its Bitcoin assets.
Barclays initiated coverage on July 8, 2026, with a target of $130, later adjusting it to $125 following second-quarter results. Subsequent revisions brought the target to $160 and now $175.
Other analysts maintain higher price targets for MSTR, with B. Riley at $195 and Citi at $240. While there is a consensus on the positive direction for the stock, estimates regarding the magnitude of growth vary significantly among firms.
