Barclays has reaffirmed its buy rating for Strategy Inc., formerly known as MicroStrategy, setting a new price target of $160. The bank now classifies the company within the fintech and payments sector, comparing it to industry leaders like Visa and Mastercard rather than treating it solely as a Bitcoin-focused entity.
The bank first initiated coverage on July 8, 2026, with an initial price target of $130. Following the company's Q2 results, the target was temporarily reduced to $125 due to market conditions before being raised to the current level of $160. The firm maintains an Overweight rating on the stock.
In the second quarter, Strategy Inc. reported revenue of approximately $122,4 million, marking a 7% year-over-year increase. Despite stable software revenue, the company continues to report GAAP net losses, primarily attributed to unrealized losses on its Bitcoin holdings under current accounting rules.
The new target of $160 from Barclays remains significantly lower than the broader analyst consensus, which currently ranges between $226 and $278. Market sentiment among other analysts generally leans between moderate buy and strong buy.
The company's rebranding from MicroStrategy to Strategy Inc. reflects its strategy to emphasize its dual identity as both a recurring-revenue software business and a major corporate holder of Bitcoin. The firm continues to fund its digital asset acquisitions through debt and equity issuances.
