Avito conducted a survey of 10,000 Russians regarding their use of smart home technology. The results indicate that 34% of respondents currently own smart home devices, with the highest adoption rate of 44% observed among individuals aged 25–34. Among this younger demographic, 20% report owning multiple devices simultaneously.
The most popular devices are smart speakers with voice assistants, used by 48% of owners, followed by robotic vacuum cleaners at 43%. Smart lamps and switches are also common, with adoption rates of 24% and 20% respectively. Usage duration varies: 41% of owners have used these systems for less than a year, while 18% have integrated them for over three years.
Consumer motivations for purchasing smart devices include testing new technologies (24%), automating household tasks (19%), and reducing utility costs (12%). Preferences differ by gender and age: men favor smart sockets, while women prefer smart kitchen appliances. Younger users aged 18–24 show a higher interest in air purifiers, automated pet feeders, and electric curtains.
Regarding future spending, Russians are prepared to invest an average of 34,000 ₽ in smart home systems. Specifically, 29% plan to spend up to 10,000 ₽, while 20% budget between 20,000 ₽ and 30,000 ₽. Another 16% are willing to spend between 30,000 ₽ and 50,000 ₽, and an equal percentage are ready to allocate between 50,000 ₽ and 100,000 ₽.
E-commerce platforms remain the primary channel for purchasing smart home equipment, accounting for 49% of sales. Specialized electronics retailers capture 39% of the market, while 10% of consumers prefer to purchase devices directly from manufacturers' websites.
