A recent Avito study involving 10,000 Russians reveals that one in six respondents is engaged in selling goods. On average, these entrepreneurs earn 270,000 ₽ in monthly net profit. Among men, 20% participate in this sector, while 29% of young people aged 18–24 are involved.
The most popular product categories include clothing and accessories (21%), hobbies and crafts (19%), and cosmetics (18%). Most entrepreneurs report significant income growth within the first two years of operation (41%), with 18% seeing their peak growth in the third year.
Regarding monthly income distribution, 56% of entrepreneurs earn up to 150,000, 27 ₽% earn between 150,000 ₽ and 500,000, 13 ₽% earn between 500,000 ₽ and 1 ₽ million, and 4% earn over 1 ₽ million. Over three years, average profits grow by 43%.
Expansion is a key trend, with 80% of sellers operating outside their home regions. Entrepreneurs prioritize advertising (25%), logistics (22%), and regional expansion (20%) as essential growth tools. Avito offers a 50% discount on shipping for professional sellers.
