Audi has officially concluded production of its flagship A8 sedan after a 32-year run spanning four generations. The final vehicle was manufactured at the Neckarsulm facility in Germany in mid-October, following the company's decision to stop accepting new orders earlier this year.
The model faced stiff competition from the Mercedes-Benz S-Class and BMW 7 Series. While the A8 platform dates back to 2017, its rivals received significant updates in 2020 and 2022 respectively. Sales performance in the U.S. reflected this decline, dropping to 1,406 units in 2025 from a peak of over 6,000 in 2013.
To address the gap in its lineup, Audi is introducing the Q9, a luxury SUV designed to compete with the Mercedes-Benz GLS and BMW X7. The new model will feature six- and seven-seat configurations, a panoramic roof, and multiple dashboard screens.
Reports suggest Audi may be negotiating with Huawei to utilize its vehicle architecture for a potential new luxury sedan in China. This move would align with the company's strategy of co-developing vehicles for the Chinese market, similar to its recent collaboration with SAIC Motor.
